Editorial Guidelines

Updated September 9, 2026

Purpose and ownership

This site helps businesses understand Dmytro Verzhykovskyi’s services, assess his experience and make informed marketing decisions. Service pages and consultant-selection guides present his own commercial offering.

Useful content

Content should answer a specific buyer or practitioner question, explain the work involved and provide evidence where results are discussed. A city page should include relevant local research and distinguish that research from client outcomes.

Research and drafting

Responsibility for published content remains with this business.

Sources and examples

Use primary documentation for platform rules and dated source data for performance claims. Label hypothetical examples and planning estimates. Do not invent clients, testimonials, rankings, credentials or independent comparisons.

Commercial context

This website sells SEO and digital marketing services. Its advice and examples should be assessed in that context. Paid placements and affiliate relationships should be identified where relevant.

Updates and corrections

Material revisions should state what changed and when. A recent page date does not mean every linked source was published on that date. Readers can report an error or request a source.